red tulips | copyright Jill J. Jensen

 

 

AgeWave

exploring the impact of longer life spans on individuals, societies, and economies

 

Yes, we're all getting older. For some, that's a good thing. For others, not so much.

No matter which side of the age divide you're on, Ken Dychtwald, author of AgeWave, has news for you. He's a psychologist and gerontologist who's been studying the impact of longer life spans and, especially, the pig-in-the-python cohort of "baby boomers" for 20 years. Dychtwald's latest venture is a collaboration with PBS on a video exploration of this group, The Boomer Century 1946-2046, first shown in March 2007.

On the AgeWave website, Dychtwald provides the usual battery of consultant resources, including books, videos, presentations, direct services, article links and interesting snippets from ongoing research. His research suggests that many segments of the economy are "poised for AgeWave-driven growth," including healthcare, financial services, biotechnology, workforce management, pharmaceuticals, marketing and advertising, leisure and recreation, lifelong learning, housing, personal care and beauty, fitness and wellness, automotive, electronics and technology, consumer products, and communication and media. If you thought one career was enough, that list ought to assure you that much more work remains to be done by both Boomers and others who live here, too.

Special reports examine "who we are" and "why we work," while the proprietary Retirement Bridge™ survey and reporting tool and training programs and seminars offer help for "how to thrive in retirement."

Even if retirement as it's currently known and enjoyed is not in the cards for Boomers, the diverse generation's impact on all aspects of society is and will be huge. Dychtwald provides perspective and tools for the road ahead.

 

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