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AgeWave
exploring the impact of longer life spans on individuals, societies, and economies
Posted 07.01.07
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Yes, we're all getting older. For some, that's a good thing. For others, not so much. No matter which side of the age divide you're on, Ken Dychtwald has news for you. He's a psychologist and gerontologist who's been studying the impact of longer life spans and, especially, the pig-in-the-python cohort of "baby boomers" for 20 years. His latest venture is a collaboration with PBS on a video exploration of this group, The Boomer Century 1946-2046, first shown in March 2007.
Of course, Dychtwald provides the usual battery of consultant resources, including books, videos, presentations, and direct services. In addition to article links and interesting snippets from ongoing research, the Web site also suggests that many segments of the economy are "poised for AgeWave-driven growth," including healthcare, financial services, biotechnology, workforce management, pharmaceuticals, marketing and advertising, leisure and recreation, lifelong learning, housing, personal care and beauty, fitness and wellness, automotive, electronics and technology, consumer products, and communication and media. If you thought one career was enough, that list ought to assure you that much more work remains to be done by both Boomers and others who live here, too.
In the Web site area of Tools for HR Professionals, Dychtwald offers two special reports that examine "who we are" and "why we work." Tools for Financial Professionals highlights the proprietary Retirement Bridge™ survey and reporting tool, as well as training programs and seminars on such topics as "how to thrive in retirement." Even if retirement as it's currently known and enjoyed is not in the cards for Boomers, their impact on all aspects of society is and will be huge. Dychtwald provides perspective and tools for the road ahead.
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