Crash Course in Switches
Let's keep this simple, and to illustrate my point, I've created a little image to help demonstrate.

The BLACK text is the typical start in batch scripting. Just ignore it. It's not of any use here.
The BLUE text is the actual call to the application. The typical extension is .EXE, but it can be another extension, such as .MSI. Sometimes you may see this enclosed in quotes (") if, say, there is a space in the path (i.e. C:\Program Files\).
The RED text is the switch portion. Most switches are separated by a space. There are some switches, however, that are nested switches. An example is as follows:

The nested switches are few and far between. Most likely, they will be listed in the database on site so you don't have to discover them yourself.
If, however, even after looking through the database and searching the forum, you have not found your answer, try these common switches:
- /?
- /help